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Finding Your Fire For Business

Finding Your Fire For Business

Good morning ladies and gentlemen!. Craig here, from Real Business Consulting.com. I hope you’re doing well and keeping out of trouble.

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I want all future entrepreneurs out there to know straight off the bat, that starting a successful business is not a walk in the park. For everyone who succeeds at building a successful business, there are five more people crying over their spilled milk.

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In today’s post I want to reflect on what is the driving factor that makes a person successful in business, verses those who aren’t. I personally believe that if we remove all the skills, experience and knowledge, and get down to the knitty gritty, the ones who are successful at the end of the process of establishing a business are those who “keep the fire alive”.  Now, when I say “keep the fire alive” I am saying it in the context of “What made me start a business?” and “What makes me want to be self-employed?” It also considers where motivation stems from and how to keep it at the forefront of your mind.

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From my personal experience 90% of potential entrepreneurs generally fall into one of three categories.

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Category One: Job Convicts

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The first category is what I call ‘job convicts’. Job convicts are the type of people who are employed full time in a job that they generally hate doing. I call them job convicts because essentially they are behind bars for 8 to 10 hours every work day, and they are paroled only when they clock out. Job convicts would rather be almost anywhere else, doing something else, but unfortunately have been handed a life sentence based on the need to keep bringing in consistent income to survive, pay everyday bills, rent, student loans, food etc.

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If you’re a job convict reading this right now, and you are serious about escaping the drudgery of 8-10 hours a day of boredom, you need to keep it in your mind constantly, and never forget why you want your own business. For job convicts, many different fuel sources can build your fire for business success. These can include things such as a boss who treats you like dirt. Other reasons can be: staff members who disrespect you, back stabbing and gossiping, and zero hour contracts through to no pay increases for 5 years because your company is not doing well (even though the CEO claimed a 2 million dollar bonus this year). Other contributing factors can include things such as 2 hours commuting to and from a work place, or having to wake up at 5am every day and getting back at 7pm at night. Whatever negativity you can think of, about being employed full time, is what is going to give you backbone and fortitude to make a business from nothing into something.

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Category Two: Punished Parents

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The second category is what I call ‘punished parents’. Punished parents are people who have 3+ kids to take care of, and who don’t like the fact that society has moved on from the 1960’s, when one good income could easily support a larger family. In today’s modern society unless you inherit a good amount of coin early in life, and you want a large family, the stark reality most of the time means that both parents need to be working full time jobs. In my opinion looking after 3 plus kids is a full time job in itself, the only problem is that it doesn’t pay anything. For those punished parents reading this post, you need to think of what fuels your fire. These are things that are likely to make you angry enough to succeed in business. It could include reasons like: you never have time to spend with your kids, you are missing out of your children’s activities, your stress levels might be reflecting on your kids’ behaviour, the costs of college education, healthcare etc..  Whatever motivates you to make a business succeed, you need to keep these reasons in your mind at all times.

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Category Three: Robbed Retirees

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The third category is increasingly common, and is what I call ‘Robbed Retires’. Robbed retires are the people who have retired and are living on a basic pension from the government. You work all your life to get your house paid off, and unless you magically save a fortune in addition, a basic pension will leave you living a life of mediocre existence.

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A robbed retiree’s fuel can often come from their kids and grandchildren, or from their friends who are off in the Bahamas while they are chasing food parcels.

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In addition to the three categories just described, one of my personal favourite types of entrepreneurs is what I call ‘morality warriors’. Morality warriors are a category in their own right, as unlike the majority of entrepreneurs profit, income and wealth are not always at the forefront of their desires. A morality warrior brings a product or service into the world with the aim of stopping other companies performing practises which they believe damages humans, animals or the environment in some shape or form. As an example, you might develop a shampoo based on natural ingredients to impact on the sales of companies that test their shampoo on animals, or use chemicals which you believe damage the skin etc.

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Generally, morality warriors already have the fire in their mind and for them the main aim is getting buy in from other people, and getting their customers fired up alongside them.

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Reminding yourself of what pushes you into starting a business is the most important thing you can do. It’s important because when times get hard, and you’re thinking of giving up, keeping these things in your mind will get you through, and push you to do things you never thought you would be able to. As a personal example: back in my younger days, I loathed working for an employer who told me when to take a ridiculous 15 minute break. They used to time our toilet breaks (so that we didn’t take too long), and ask us to work extra hours every day without compensation. They also paid me a salary which would have kept me in poverty for the rest of my life. But the realisation was, I had a family to support, and as much as I wanted to quit right there and then I had to make a successful business, in addition to this tiny income, until I grew the business to a sustainable level. But going to this workplace every day was torture, I was working insanely long days, with little or no reward at the end, with nothing but a dream of achieving a better life for myself and my family.

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Whatever keeps you motivated to keep going and growing your business, keep it in your mind, and build yourself some practical reminders. Keep a photo of your kids/grandkids in your wallet, stick that student loan on your fridge, keep your friends’ holiday picture next to your car keys so it reminds you where you should be right now… Whatever floats your boat, and builds your fire for business will help make you successful.

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Until next time.

Craig

3 COMMENTS

  • Max Jones
    October 25, 2017

    I've been wanting to learn more about consulting, and I think that being able to read your article was helpful in teaching me. I'm glad that you talked about being motivated to keep going and growing your business being in your mind. I think that being able to get some good business consulting would be good for anyone to help them be motivated and get things moving!

    Reply
    • RBC Admin
      November 19, 2017

      Hi max, thanks for your comment. Good look with your ventures, and if you need any help, you know were we are!. Kind Regards Craig

      Reply

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